What AI Can’t Do and Why MBA Admissions Consultants Still Matter
The use of AI in MBA applications has undoubtedly leveled the admissions playing field. Applicants can now instantly generate essay drafts (although the quality is still questionable), simulate interviews, and even benchmark themselves against class profiles. It’s never been easier to find out what schools like HBS, Wharton, or MIT Sloan are “looking for.”
But that raises an important question: are MBA admissions consultants still valuable? Has technology made expert human guidance obsolete, or has it made it more valuable than ever given that everyone has access to the same information?
We explored this question with a number of applicants who employed both AI and MBA admissions consultants, and the results were fascinating.
How AI Has Leveled the MBA Admissions Playing Field
AI has taken care of the “what” and “how” of the MBA application process. You can ask ChatGPT to outline the HBS essay, summarize Sloan’s cover letter format, or identify Wharton’s selection traits. You can even ask it to “organize” your thoughts.
One applicant, Matt, used AI “as a repository of sorts,” feeding it resume drafts, essay outlines, and even snippets of personal reflection. “With a full set of context about me,” he said, “I was able to use ChatGPT as a brainstorming partner to help identify themes across my stories and ensure consistency across materials.” Another applicant, Harshita, used ChatGPT more sparingly in her actual application – “mainly for cutting down wordy sentences and paragraphs – but more intentionally before she even started the application process to decide whether an MBA was the right choice: “After writing out my work experiences, what I like to do, where I am in life, and what I’m good at, AI recommended roles that would align with my goals and helped me realize an MBA would help me achieve them.”
In other words, AI has become an efficient assistant – not only helping applicants wordsmith and experiment with phrasing but also to organize ideas and clarify thinking.
But as both applicants discovered, the technology has limits. “AI falls short when it comes to anything that is uniquely human,” said Matt. “It often gives suggestions that read well at first but, after deeper review, sound generic – like they could have been written by a robot.” Harshita agreed: “It didn’t really know what made a compelling application for each school. A lot of the tips were too generic.”
In short, AI helps you write. But it doesn’t help you stand out or make your story unforgettable – at least not in the way that admissions officers want you to.
Finding and Developing Your Authentic MBA Story
The biggest value of an MBA admissions consultant today is not wordsmithing; it’s helping applicants uncover the authentic, cohesive story that connects who they are, what they’ve done, and what they aspire to do.
Top MBA programs are increasingly explicit about wanting students who are self-aware, growth-oriented, and invested in others – people who will shape the classroom and community as much as they will learn from it. These traits don’t come through an application by accident. And in an era where AI in MBA applications is becoming the norm, they emerge only when a candidate takes the time to reflect deeply on their motivations, turning points, and lessons learned.
As one Vantage Point client put it, “My consultant was instrumental in helping me extract the core stories and experiences that shaped me. She pushed me to think more deeply about why certain experiences were so impactful. Knowing when and where to push required an eye for emotion and passion that only a human—with high EQ—can pick up on.”
Another noted how the process of working with a consultant introduced valuable friction: “At some point ChatGPT starts to agree with everything you say. I appreciated the pushback a consultant has to offer – the ability to challenge me to go deeper and connect my experiences to what specific schools actually value.”
AI might produce a well-written essay, but only a human partner can help you tell a story that feels alive – one that makes an admissions officer lean in and think, “I want this person in my class.”
Why MBA Admissions Consultants Are Key to a School-Specific Strategy
MBA admissions isn’t a mystery – but it is a moving target. Every year, programs tweak their processes and priorities based on evolving institutional goals, industry trends, and applicant behaviors.
For example, Wharton has shortened its essays due to the influence of AI and found that its Team-Based Discussion is now the most predictive element of success in the MBA program. Sloan emphasizes authentic communication in its video essays, specifically designed to evaluate how candidates think on their feet without AI assistance. HBS continues to look for candidates who are not just accomplished but deeply invested in others – leaders who help their peers thrive.
An experienced MBA admissions consultant doesn’t just know these nuances – they have context. They understand how each school’s culture translates into what “good” looks like in practice, what subtle missteps to avoid, and how to position your experiences to resonate with each program’s distinct DNA. That kind of context doesn’t come from ChatGPT’s training data. It comes from pattern recognition, client outcomes, and real conversations with admissions directors.
As one client put it, “My consultant helped me connect my experiences with the values of certain programs. ChatGPT didn’t know how to make my story unique to each school.”
Strategic and Emotional Support Throughout the MBA Journey
Applying to business school is as much an emotional journey as it is a logistical one. The self-doubt, the comparison traps, the late-night essay rewrites – no algorithm prepares you for that.
MBA admissions consultants serve as thought partners and emotional anchors. They help candidates manage the highs and lows, make strategic decisions about school selection, and stay accountable through what can be a grueling, months-long process.
In many ways, this mirrors the role of an executive coach: helping clients refine their thinking, align with their values, and show up as their best selves under pressure. As MBA programs themselves move toward leadership coaching models – from Tuck’s “Personal Board of Advisors” through Tuck Compass to MIT’s action-based learning labs – this kind of reflective, coach-driven preparation has never been more relevant.
Final Verdict: Why the Human Edge Still Wins in MBA Applications
Here’s the paradox: AI has made everyone’s application process easier, but that very ease has made it harder to stand out. As AI becomes more common in MBA essay writing, many submissions now sound eerily similar – tone-polished and formulaic. The applications that rise to the top are the ones that feel unmistakably human.
The most successful candidates are the ones who pair the efficiency of AI with the discernment of a trusted advisor – someone who knows how to take an AI-polished draft and push it two levels deeper.
Think of AI as a helpful assistant, but the consultant as the strategist – the person who helps you decide which game you’re playing and how to win it.
Final Thoughts
In the age of AI, MBA admissions consultants are thought partners, strategists, and coaches who help candidates cut through the noise of AI-generated sameness and rediscover the one thing AI can’t replicate: genuine human insight. Authenticity is the new competitive advantage. And the right consultant doesn’t just help you find it – they help you bring it to life.
If you’re ready to go beyond polished-but-generic and craft an application that’s unmistakably you, request an initial consultation with our team. In 30 minutes, you’ll gain far greater insights into your profile and application strategy than you would in 2 hours with ChatGPT. And don’t get us wrong, we’re not anti-AI. To the contrary, our team uses AI everyday to make us more efficient. But we also understand its limitations – and the dangers of over-relying on its expertise.
